The Gentrification of Popcorn: the Notting Hill of the Snack World.

Just like some previously neglected London boroughs, there is something strange happening to cinema’s favourite snack: popcorn is being gentrified.  It is the snack au fait of yummy mummies and office workers throughout the nation. I’m not sure exactly where or when it started, maybe with Heston Blumenthal’s quest to scientifically reinvigorate the tired snack […]