Sorry but I don’t like your air

I got offered a freelance role recently. Successful agency, a big new business win to work on and, it goes without saying, some financial security. I turned it down. I could almost hear the recruiter thinking when I told her my decision, “is she crazy or just plain stupid?”¬†Of course, she was nothing but pure […]

Some water with your order Madam: Still, sparkling or coconut?

This is a similar format to my post on posh popcorn so you’ll have to forgive me for that, but I couldn’t help commenting on this¬†phenomenon… The Vita Coco brand has become synonymous with coconut water. They have really hit the jackpot by popularising a drink, that was not previously well-known in many western FMCG […]