Services

Communications planner, product owner, writer, market researcher and ‘sick girl’.

Not always in that order.

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Splitting my time between both sides of the healthcare table – as patient and professional – gives me a perspective that’s hard to find. I started Professional Sick Girl as a personal blog in 2013 as a way to talk more openly about my health condition, Cystic Fibrosis, in the workplace. It ignited a desire to tell stories, my own and others, of living with a lifelong illness.  And by doing so, to work towards better understanding of, better treatment for and better communication with the patients – the people – at the centre of the healthcare system.

In previous roles I have worked with national and global clients in finance, FMCG, charity and healthcare, including: TSB, Pernod Ricard, Mars, Nuffield Health and Unilever.

With a background in marketing and digital strategy, I now use my skills to help companies, patient organisations, and charities better understand the people behind the health condition.

For now, I can help you with:

  • Copywriting and content strategy
  • Communication strategy and marketing plans
  • Patient-focused research developed with depth interviews, diary studies and focus groups.

I also write fiction and narrative non-fiction, some of which you can find on this website, and I’m a sucker for a short story competition. If you’d like to commission me to write something – whether factual or fantastical – I’d be happy to talk. Please get in touch at ellyfoster@gmail.com or leave your details below.