Who made my clothes?

I recently blogged about my big-deal-but-not-really-a-big-deal decision not to buy any clothes for a year. If I were the kind of person who didn’t like clothes or was not easily swept up in the whispers of commoditized fast fashion that would not be worth telling you about. But I am, or was, that kind of […]

Slowing down fashion: a year-long experiment

I like clothes. Rather a lot. They’re beautiful, versatile, and help you be anyone you want to be. Or at least, that’s what they whisper at you from the mirror of the dressing room as you try them on. Which is why the conclusion I came to last month, to try not to buy any […]

Mind the bull: staying buzzword free in advertising.

  This is an article I wrote for FutureRising: a much needed initiative for those trying to break into the creative industries. Complete with a fantastic hub of advice and inspiration and opportunities to get involved with real industry work (like gold dust for many aspiring creatives out there). Ah, you’ve landed your first ad job, […]

August is pretty chilly anyway…

Last night I was nominated for the ice bucket challenge by a very good friend. Well, apologies to anyone who was eager to catch a flash of my pasty white middle (but really, why?!) in the course of having cold water splashed over it, but it’s not gonna happen. First I should say that- unlike some […]

Some water with your order Madam: Still, sparkling or coconut?

This is a similar format to my post on posh popcorn so you’ll have to forgive me for that, but I couldn’t help commenting on this phenomenon… The Vita Coco brand has become synonymous with coconut water. They have really hit the jackpot by popularising a drink, that was not previously well-known in many western FMCG […]

The Gentrification of Popcorn: the Notting Hill of the Snack World.

Just like some previously neglected London boroughs, there is something strange happening to cinema’s favourite snack: popcorn is being gentrified.  It is the snack au fait of yummy mummies and office workers throughout the nation. I’m not sure exactly where or when it started, maybe with Heston Blumenthal’s quest to scientifically reinvigorate the tired snack […]

Yves Saint Laurent and the Forever Youth Liberator: vampires in disguise or just skincare advertising?

Anti-ageing products are nothing new, and neither are vampires for that matter. But a recent trip to Boots the chemist made me think about both of these things and a connection started to form. The steady release of anti-ageing products, each launch more ambitious than the last, is impossible to miss. Every major brand now […]