Last night I was nominated for the ice bucket challenge by a very good friend. Well, apologies to anyone who was eager to catch a flash of my pasty white middle (but really, why?!) in the course of having cold water splashed over it, but it’s not gonna happen.
First I should say that- unlike some others- I don’t object to this style of fundraising. Mostly because it’s extraordinarily effective; as we’ve probably all read, donations to ALS and its British counterpart are up dramatically from last year. It’s a fundraising icy wet dream (sorry).
There is the water wastage, yes, but which of us didn’t spend their childhood running around with super soakers and paddling pools? At least this benefits others. The fact that most participants had no idea what ALS was previously- myself included- really doesn’t matter; they do now (yay) and their motivations beyond that don’t really bother me- it worked didn’t it? Surely, the ends justify the means.
This, and the #nomakeupselfie for breast cancer, have tapped into the social zeitgeist like never before and are bringing a new level of mass participation to charity fundraising. The opportunities for other charities are huge (before we all get immune to this new style of fundraising too, of course. But maybe I can dream, maybe we won’t).
Frankly, I think the majority of charity advertising and campaigning methods are in dire need of a kick up the arse, and this just might be the start of it. As much as we may wish it, a good cause doesn’t determine results on its own, not anymore. There’s too much competition for attention and resources, and often, desensitization to the subject matter through media.
But here’s no denying, the ALS challenge has been pretty rough around the edges. Ultimately, I’ve made the decision not to give my money to the ALS association because I’m not convinced they’re using funds effectively and I object to their research methods. That’s just my decision.
The spontaenous charity giving though, is something I definitely want to get on board with. This morning I donated to the CF Trust– the UK’s charity for Cystic Fibrosis which is a life-threatening genetic condition, primarily affecting the lungs and digestive system. I also just happen to have it.
By the by, I’m not just donating to the CF Trust because I have CF. I’ve donated to several charities recently (most recently the PSC) but it occurred to me that I’ve never actually made a donation to the CF Trust. Now seemed like a pretty good time. They tirelessly campaign on behalf of people like myself and play a large part in fundraising for that ever elusive (and extremely expensive) gene therapy cure for Cystic Fibrosis.
For those wanting to know, CF affects a similar number of people in the developed world to ALS (around 30,000 in the US). The developing world is a different matter as some genetic groups aren’t affected by it and also because most children born with it would be dead by the age of 10 without the advanced medical care I’m privileged enough to get in the UK.
Happy giving everyone, whatever your cause.
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